BANDUNG (February 28, 2020) - The current government public relations must easily
accelerate themselves with the times, public relations must be able to become a
mediator between the government and the community.
"Public
Relations need to work together because their role is very important,
especially as a bridge of communication to the community," said Secretary
of the Education and Social Counseling Education Agency (BP3S) Harapan Lumban
Gaol.
As a
communicator whose role is to convey messages and information to a wide
audience, public relations are required to be able to provide factual and
targeted information.
According
to lumban gaol, government public relations in building reputation in addition
to creating publications that are public, public relations also need to pay
attention to target feedback.
"Continuing
to synergize, synergy becomes very important for the public relations function,
because policies sometimes involve several work units and even between
institutions," he said in a public relations workshop in BP3S. Thursday
(2/27)
Therefore,
capacity building for BP3S public relations practitioners is very important.
Professionalism needs to be sharpened to strengthen public relations management
for programs in BP3S.
According
to him, the public relations officer in the work unit needs to be given a
provision for reinforcement, both in terms of knowledge, public relations
capacity, as well as building the same information and perceptions.
PROSPEROUS
WORSHOP
For all
that, BP3S held a Training to improve the publication of the BP3S program in
the digital era in Supporting Government Performance in the Badiklit Pensos
Environment "in Bandung, February 26-29, 2020.
The
activity was carried out to hone the capabilities of BP3S public relations
officers in facing the digital era.
In this
training, the committee invited a number of speakers and practitioners to
increase the capacity of HR among public relations officers.
As for
one of the speakers, namely the former Head of Information and Public Relations
Center of the Ministry of Communication and Information (Ministry of
Communication and Information) Ismail Cawidu.
In his
presentation, Cawidu emphasized that government public relations institutions
are required to have to master information and communication technology (ICT)
in the digital era as it is today.
"The
Public Relations Workshop conducted by BP3S is a concrete step in an effort to
improve the quality of human resources in implementing its PR units," said
cawidu
Furthermore,
the lecturer in communication at the Syarif Hidayatullah State Islamic
University added that this Workshop was also a smart effort to anticipate the
need for faster and more quality news in line with the increasingly advanced
use of information technology.
For
information, the committee also presented competent speakers in the field of
public relations, among others, Wiwit Widiansyah (Head of the Public Relations
Bureau) Selamat Ginting (Republika's main reporter), Rosmary sihombing (senior
journalist at Media Indonesia), and Digital Marketing Practitioners from
digital fighters.