Head of Education, Research, and Social Counseling Board Encourages the Professionalism of Public Relations Officers

Head of Education, Research, and Social Counseling Board Encourages the Professionalism of Public Relations Officers

BOGOR (October 19th, 2019) - Head of Education, Research, and Social Counseling Board (Badiklit Pensos) Syahabuddin emphasized the importance of capacity building for public relations practitioners. Professionalism needs to be sharpened to strengthen public relations management for social welfare development programs.

"Public Relations must be able to distinguish between information that has news value and which is merely information. Also must be able to distinguish between news, opinion, and hoaxes, "said Syahabuddin, in his speech which also opened the activity "Journalistic and Photography Writing Techniques in Supporting Government Performance in the Education, Research, and Social Counseling Board Environment ", in Bogor, Saturday (10/19/2019).

In this activity present as a resource person Head of Publication and News Ministry of Social Affairs Salahuddin Yahya, and IT Staff Sub Division of Information Management Social Welfare Data and Information Center Eko Saputra. Structural and functional officials were also present as participants.

On that occasion, in the current information progress, said Syahabuddin, public relations is very important for state institutions such as the Ministry of Social Affairs. "All of my work units we need to publicize its activities and programs," he said. However, Syahabuddin advised, so that no work unit would features itself.

"Coordination between work units is important to be maintained. Because in packaging the news, it is still framed in a spirit of togetherness in the context of the Ministry of Social Affairs as a whole, "he said.

This activity was carried out to hone the abilities of public relations practitioners in the Ministry of Social Affairs. The committee invited a number of resource person and practitioners to improve writing and photography techniques among public relations officers at the Ministry of Social Affairs.

By honing their journalistic abilities, it is hoped that various information products in the Education, Research, and Social Counseling Board environment can be known openly and quickly by the public.

"So that it can build understanding and support from the public / community in a coordinated and integrated manner with the Bureau of Public Relations of the Ministry of Social Affairs," Secretary of the Badiklitpensos Harapan Lumban Gaol said in his written address.

In his presentation as a resource person, Salahuddin Yahya emphasized the readiness of the Bureau of Public Relations speto synergize with work units within the Ministry of Social Affairs in implementing the news reporting strategy. "The Bureau of Public Relations will oversee various publication models so that programs and policies in work units can be socialized to the public," said Yahya.

The role of work units becomes an important part in carrying out public relations functions by conducting outreach, publications and advocacy both related to their respective fields of work, as well as ministry programs in general, including national priority programs.

For this purpose, public relations officers in work units need to be provided with provisions in terms of strengthening knowledge, capacity of public relations, as well as building information and perception in common. "So that in the context of a broader public relations strategy, it is expected that synergy will grow in supporting the implementation of social welfare development programs," Yahya said.


Writer :
Koesworo Setiawan
Editor :
Tutik Inayati
Translator :
Alika Sandra; Karlina Irsalyana

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