A Year of Using a Three-Wheeled Motorcycle from MoSA, Winarsih's Business Expands to a Wider Market
SLEMAN (11 January 2023) - It's almost 10 a.m. From her wheelchair, Winarsih (40),
prepared several tools for selling purposes. She made sure she got the jars,
ice flasks, and even small plastic cups into the three-wheeled motorcycle
parked in front of her house. Nearby, her husband, Budi Santoso (37), was loyal
to help.
In less than 15 minutes, the
three-wheeled motorcycle had left the house, heading to the location where she
usually hangs out in Godean area, Sleman, Yogyakarta. There, they took turns
waiting for each other and served the ice kopyor buyers which they named 'Sumringah'
(=happy).
They had been carrying out this
routine for the past year since they received a three-wheeled motorcycle from Ministry
of Social Affairs (MoSA). Winarsih admitted that a social companion from MoSA
came to their house in Gamping, Sleman, a year ago in January 2022.
“A social companion came to my
house. Since I have a running business, she asked whether I needed something. I
want to hang out, I answered," said Win, her nickname, telling the story
of how she was given the help of the three-wheeled motorcycle from MoSA.
Before getting the three-wheeled
motorbike, Win and her husband had been running a business selling various
types of their own processed products, from ice kopyor to various snacks, such
as cireng, tofu, meatballs, and Tempe nuggets in front of the house.
“Previously, we sold in front of the
house, not on Godean Street. Selling it in front of the house, the ice would
only sell for 10 cups, or 15 for the maximum," said the mother of one
child.
Apart from that, Win also sold
various snacks online and provided deliveries outside the city. “There are many
types (of food) available in catalogs. I haven't joined any online marketplaces,
only by WhatsApp group and word of mouth. For the payment method, I choose Cash
on Delivery (COD), or if the buyer comes from another city, I send it,"
Win explained.
She admitted the three-wheeled motorcycle
was immediately delivered to her house in the same month. “It was fast
(delivery), it didn't take a month. Sometimes, it takes a long time to process
it, yet it was very fast," she said as she recalled.
They also used the three-wheeled
motorcycle they got to continue the business they had previously started. They
decided to look for a more strategic location to penetrate a wider
market. Even, Budi occasionally sold the ice from the three-wheeled motorcycle
when there were bazaars or certain events in Yogyakarta.
"Since selling at Godean, we can
sell 50-60 cups of ice a day. Yet, it depends on the weather," she said.
Win and Budi also felt a significant
difference in terms of ease of accessibility, especially for Win, and the
improvement in consumers, after selling by three-wheeled motorcycle compared to
selling in front of the house.
“When selling at home, we wouldn't get
as many customers as if we sold the ice outside. So, with the three-wheeled
motorbikes, we hang out outside, and we get additional customers," said
Win.
For now, Win stated that she and her
husband are still focusing on ice kopyor, for which they give a price of IDR
5,000/cup.
Empower Other Disabilities
Even though she had physical
limitations, Winarsih's enthusiasm for meeting her family's needs could not be
underestimated. This husband and wife’s income did not come from selling only.
Win also had a sewing business which she started in 2008.
From her sewing business, Win had
the opportunity to empower 9 friends with disabilities when it was booming in
2008. The various products produced were in the form of home products, such as
pillowcases, sofas, bed sheets, refrigerator covers, and gallon lids. Her
products have attracted the attention of customers from Sakura Country.
“Before I got married, I used to
often take part in exhibitions. There, I met buyers from Japan. Then, a lot of
orders came in. So, I'm overwhelmed doing it myself. Finally, many friends
helped, there were several friends with disabilities, and there were 9
people," she said.
After getting married and pregnant,
which required her to go on bed rest in 2013, orders began to decrease.
Disabled friends whom she had empowered now had resigned and started
independent sewing.
“After getting married and pregnant
in 2013, the orders from Japan started to decline. Unfortunately, the type of Japanese
person is straight. They need the orders to be done on time. Then, my friends
couldn't handle it, and eventually, they switched. Because orders were running
low, they finally started sewing themselves," she said.
Even so, she was happy because she
had indirectly helped friends with disabilities open their business
opportunities.
Meanwhile, two months after handing
over the three-wheeled motorcycle, in March 2022, Win also received Social
Rehabilitation Assistance (ATENSI) from MoSA in the form of a sewing machine to
support his sewing business.
Public
Relations Bureau
Ministry
of Social Affairs