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Hoki Donuts: Portraits of Successful Social Entrepreneurship Programs

Hoki Donuts: Portraits of Successful Social Entrepreneurship Programs
Writer :
Laili Hariroh
Translator :
Karlina Irsalyana

JAKARTA (February 5, 2021) - Nurasiyah Jamil, a 44-year-old woman is already familiar with dough and frying when she is creative in making donuts for her customers. Every day, this mother of five children produces dozens of donuts at her home, in the Kebon Pala area, Makassar, East Jakarta.

 

Having been a Beneficiary Family of the Family Hope Program (PKH) in 2010 did not make Nurasiyah give up. Her desire to be independent made the woman who is often called Mrs. Nur be able to set aside some of the help she received. As well as participating in various entrepreneurship training to be empowered and economically independent. That was Nurasiyah's motivation to graduate from PKH in 2018.

 

“Earlier, every time I received PKH assistance, I set it aside. It's time for us to get help. Then I took part in training here and there, finally being independent,” said Nurasiyah.

 

Nurasiyah has done various businesses, starting from selling uduk rice, chicken noodles, catering, to making donuts. Thanks to her tenacity, Nurasiyah was trusted by one of the schools to provide lunch catering. She delivered no less than 200 food packages every day. However, the pandemic situation has prevented schools from operating as they should. The Distance Learning Policy (PJJ) that was implemented caused Nurasiyah's catering business to stop.

 

The year 2020 was the revival of Nurasiyah's business. With the help of her husband and children, Nurasiyah started a donut-making business called Hoki Donuts. Starting from half a kilogram, one kilogram to five kilograms, Nurasiyah's business is slowly but sure getting noticed by consumers. This also led Nurasiyah to be proposed by the PKH facilitator to become a participant in the Social Entrepreneurship Program (ProKUS) of the Ministry of Social Affairs.

 

ProKUS is an entrepreneurship program from the Directorate of Social Empowerment, Individuals, Families, and Community Institutions (PSPKKM) under the Directorate of Social Empowerment of the Ministry of Social Affairs. ProKUS aims to empower KPM PKH who have graduated and have business startups to be able to live in prosperity. Not only stimulant assistance in the form of business capital, but ProKUS also provides mentors for micro-enterprises in collaboration with the Community Empowerment Agency of Bina Swadaya for the DKI Jakarta area.

 

The ProKUS implementation mechanism starts with the mentor collecting participant data from the PKH facilitator. Furthermore, they visited 4 times with TKSK. ProKUS mentors focus on the entrepreneurial development of ProKUS participants. While TKSK focuses on social assistance, especially in establishing good interactions between ProKUS participants and their social environment.

Nurasiyah used the 2020 ProKUS stimulant assistance worth 3.5 million rupiahs to buy a mixer with a capacity of 7.5 kg and donut boxes. This increases the production capacity to a maximum of 40 dozen donuts a day. Some are marketed directly at kiosks and some are marketed online.

In addition to working capital, Nurasiyah also received several kinds of training from the Community Empowerment Institute of Bina Swadaya. These include financial literacy, assistance on e-commerce (product photos, optimizing the use of social media), brands and packaging, building relationships with customers, and even family support in running a business.

David Fabian Tamara, Bina Swadaya's business mentor, said that Nurasiyah was one of 28 ProKUS participants he accompanied. KPM's business products have been uploaded on a digital market platform, www.pasarwirausahaindonesia.com. This is done as a form of introduction to the digital market and prepares for the involvement of ProKUS participants in e-commerce, which will also be uploaded later on the website of the National Social Solidarity (KSN) exhibition www.pameranksn.kemensos.go.id.

David and his partner, Vince, as ProKUS mentors continue to strive to empower ProKUS participants. For example by ensuring the achievement of performance indicators including financial literacy such as bookkeeping and building awareness of saving; social capital, including building good interactions with customers and utilizing social media; and asset management and marketing.

ProKUS is considered effective and useful by having control over the Budget Plan (RAB) made by the participants. This is intended to form participant commitment in planning and running a business.





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