BOGOR
(October 20, 2019) - Head of the Social Education and Counseling Education
Agency (Badiklit Pensos) Ministry of Social Affairs (Kemensos) Syahabuddin said
the role of public relations was very important for state institutions, such as
the Ministry of Social Affairs.
In
carrying out public relations functions in state institutions, he added, each
work unit has an important role, especially in terms of socialization,
publication, and advocacy.
According
to him, the public relations function plays an important role both in their
respective fields of work, as well as ministry programs in general, including
national priority programs.
"Coordination
between important work units continues to be maintained. Because in packing the
news, it is still arranged in a spirit of togetherness in the context of the
Ministry of Social Affairs as a whole," he said in a written statement,
Sunday (10/20).
Therefore,
strengthening the capacity of government public relations practitioners is very
important. Professionalism needs to be sharpened to strengthen public relations
management for social welfare development programs.
According
to him, public relations officers in work units need to be provided with
provisions to strengthen, both in terms of knowledge, public relations
capacity, as well as building similarity of information and perceptions.
"Public
Relations must be able to distinguish which information has news value and
which is merely information. Must be able to distinguish between news, opinion
and hoaxes, "said Syahabuddin.
To
that end, Badiklit Pensos held a training on "Journalism and Photography
Writing Techniques in Supporting Government Performance in the Badiklit Pensos
Environment" in Bogor, Saturday (10/19/2019).
The
activity was carried out to hone the abilities of public relations
practitioners in the Ministry of Social Affairs.
"The
aim is to be able to build understanding and support from the public or the
community that is coordinated and integrated with the Ministry of Social
Affairs Public Relations Bureau," said Secretary of the Badiklitpensos
Harapan Lumban Gaol in his written address.
By
honing this journalistic ability, it is expected that various information
products in the Badiklit Pensos environment can be known openly and quickly by
the public.
At
the training, the committee invited a number of speakers and practitioners to
improve writing and photography techniques among public relations officers.
As
for one of the speakers, namely the Head of Publication and Publication News
Ministry of Social Affairs Salahuddin Yahya.
In
his presentation, Salahuddin Yahya emphasized, the readiness of the Public
Relations Bureau to work in synergy with work units within the Ministry of
Social Affairs in implementing various news reporting strategies.
Because
the Public Relations Bureau will oversee a variety of news strategies that use
various publication models.
As
a result, programs and policies in work units can be socialized to the public.
"In
the context of a broader public relations strategy, it is expected that synergy
will grow in supporting the implementation of social welfare development
programs," Yahya said.
For
information, Computer Staff Sub Division of Information Management Pusdatin Eko
Saputra also attended as a guest speaker.
Meanwhile,
the training participants are structural and functional officials of the
Ministry of Social Affairs.