JAKARTA
(January 7, 2021) - The Minister of Social Affairs, Tri
Rismaharini, accompanied by the Director General of Social Rehabilitation Harry
Hikmat, made a working visit at Training Center "Mulya Jaya" in
Jakarta. Social Minister Risma reviewed the service facilities and
infrastructure available at the Center.
The Minister
of Social Affairs wishes that the Center not only provide social rehabilitation
services but also social empowerment and ensure that the Beneficiaries (PM)
served are truly independent. The skills training provided to PM is expected to
be a provision for them to work or become entrepreneurs.
Risma
emphasized that PM who had finished participating in social rehabilitation
activities at the Center could immediately carry out more productive activities.
The Minister of Social Affairs asked not only the target number of people
served by the Center but also that the quality of service must be strictly
maintained.
Therefore,
the development of PM must be monitored and there is a roadmap to monitor the
development of PM.
"We
have to know the progress until we have to know how much their income from the
survey results is mapping. We have to monitor that so that the output is clear.
So if we want to help people, we have to deliver that person to e really successful,”
said Risma.
The former
Mayor of Surabaya wants PM to be successful in life, so it is necessary to
provide additional advanced/professional training, such as how to plan a
business, manage a business, and even manage finances.
“So it's not
just training PM to make products, but also how to market it, the packaging
must be good, so people are interested in buying. And from the beginning, we
have been taught product marketing online,” said Risma.
The Minister
of Social Affairs wants PM products to be marketed not only for the lower
middle class but also for the upper-middle-class so that they have added
value or a larger profit margin. For this reason, product quality standards
must be improved and have a brand.
"We
have to encourage if there are beneficiaries who have potential, it's okay to develop their
potential, send them to school or be trained again. So, we make sure that they
have to perform," concluded the Minister of Social Affairs.