Optimizing Public Relations Management, MoSA Holds Public Relations HR Capacity Building Activities

JAKARTA (July 20, 2022) - MoSA through the Directorate General of Social Rehabilitation held an increase in the capacity of public relations officers within the Directorate General of Social Rehabilitation in providing information and publications.

This activity is one of the efforts to optimize the management of public relations which is a function to assist in communicating and publishing every program and activity to the public.

The location of the activity at Handayani Center Jakarta was opened by the Secretary of the Directorate General of Social Rehabilitation, Salahuddin virtually.

In this activity, Salahuddin said that the science of public relations involves multi-disciplinary science to maximize the process of translating information into content or news.

The agenda in this activity discusses journalism, content media, and social media observers or issues of a trending topic, counter topic, or controlling opinion.

Hamdan, as a journalist and a speaker in this activity, shared information related to making press releases or writing news that is appropriate for journalism. He said that news is the fastest report of an event that is factual, important, and interesting for most readers and involves the interests of readers.

Hamdan added that another important element in writing must be fulfilled with 5 W + 1H, what, where, when, who, why, and how.

In addition to the important elements that have been discussed above regarding news writing, another thing that is also related to public relations is the deepening of camera management, where taking good pictures to document activities can be viewed from several aspects such as the type of camera, lens, framing, angle, and camera movement.

Patrick Haloam Marbun as a public relations practitioner in the field of Cinematography as a speaker explained that before taking good videos and photos, they must first be adjusted to the needs, meaning that they must prepare basic things such as the type of camera, estimating memory capacity, battery and the amount of data that will be generated from the camera. image recording.

“To prevent the occurrence of corrupted photos/videos due to camera errors due to heat or memory capacity that has been overloaded. In addition, it must also pay attention to the sensitivity of the image sensor or ISO (International Standard Organization)”, said Patrick.