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Public Relations Training at "Melati" Center in Jakarta: Creative Thinking and Generating Great Ideas
Writer :
Humas "Melati" Jakarta
Editor :
Annisa YH
Translator :
Intan Qonita N
JAKARTA (November 13, 2020) - "Melati" Center in Jakarta held a Public Relations Inhouse Training Activity to increase the capacity of the Center's Human Resources (HR) in carrying out public relations functions.
Located in the "Melati" Center in Jakarta, the activity with the theme "Thinking Creatively and Generating Great Ideas" lasted for 4 days from November 10-13, 2020.
The activity was attended by 12 people, consisting of structural officials in the Center, public relations managers, social workers, speech therapists, graphic design instructors and computer skills instructors.
Head of "Melati" Center in Jakarta, Puti Chairida Anwar in her speech said, “Inhouse Training Activities Public Relations is a priority in efforts to improve the quality of the Center's human resources."
Through this activity, it is hoped that Balai HR understands the role of the Center Public Relations Officer who is obliged to convey accurate information to the public regarding the Center Service Programs.
Social workers are also involved because they are at the forefront of implementing Social Rehabilitation Assistance (ATENSI).
"Never be afraid to come up with great ideas to raise the name of "Melati" Center, because we are given the mandate to accompany children who are blessed with privileges from God," said Puti.
As the opening speaker, Purwanto conveyed his knowledge about Media Today. His experience as a producer of Trans7 and an academic in the media field at the IISIP Jakarta campus provided inspiration for the participants.
In his presentation, Purwanto said that the content of the Center's publications must be able to represent the Center.
The indicator of the success of public relations is the amount of followers, viewers and likes for each content published on the Center's social media account.
Located in the "Melati" Center in Jakarta, the activity with the theme "Thinking Creatively and Generating Great Ideas" lasted for 4 days from November 10-13, 2020.
The activity was attended by 12 people, consisting of structural officials in the Center, public relations managers, social workers, speech therapists, graphic design instructors and computer skills instructors.
Head of "Melati" Center in Jakarta, Puti Chairida Anwar in her speech said, “Inhouse Training Activities Public Relations is a priority in efforts to improve the quality of the Center's human resources."
Through this activity, it is hoped that Balai HR understands the role of the Center Public Relations Officer who is obliged to convey accurate information to the public regarding the Center Service Programs.
Social workers are also involved because they are at the forefront of implementing Social Rehabilitation Assistance (ATENSI).
"Never be afraid to come up with great ideas to raise the name of "Melati" Center, because we are given the mandate to accompany children who are blessed with privileges from God," said Puti.
As the opening speaker, Purwanto conveyed his knowledge about Media Today. His experience as a producer of Trans7 and an academic in the media field at the IISIP Jakarta campus provided inspiration for the participants.
In his presentation, Purwanto said that the content of the Center's publications must be able to represent the Center.
The indicator of the success of public relations is the amount of followers, viewers and likes for each content published on the Center's social media account.
""Melati" Center must be able to produce personal branding that is different, unique, and published massively and sustainably so that the public has an attachment and becomes loyal viewers of the Center's news," concluded Purwanto.
On the second day, the Head of the OHH Section of the Directorate General of Social Rehabilitation of the Ministry of Social Affairs, Syam Wuryani became a resource person who gave material on "News Publication Techniques".
“Don't be afraid to start something out of the ordinary and enter the world of public relations because of a mismatch in educational background. If we don't publicize the hall's activities, then who else?” said Yani.
Furthermore, Yani revealed that "Melati" Center has a lot of news publication materials. Services held by "Melati" Center must be published so that the public knows that the Ministry of Social Affairs is PRESENT to address social problems faced by the community.
""Melati" Center has young human resources who have the potential to build the Center's significant name, so show that ability," said Yani.
On the third and fourth days, Eko Saputra as a computer administrator from the Social Welfare Data and Information Center (Pusdatin) of the Ministry of Social Affairs was the keynote speaker for the closing of the activity. During the last 2 days, the activity participants were given the knowledge to manage the website. "Melati" Center's website is a publication medium for "Melati" Center's activities and service products. In the future, all "Melati" Center media will be optimized for their management to make news about "Melati" Center activities more accurate.
On the second day, the Head of the OHH Section of the Directorate General of Social Rehabilitation of the Ministry of Social Affairs, Syam Wuryani became a resource person who gave material on "News Publication Techniques".
“Don't be afraid to start something out of the ordinary and enter the world of public relations because of a mismatch in educational background. If we don't publicize the hall's activities, then who else?” said Yani.
Furthermore, Yani revealed that "Melati" Center has a lot of news publication materials. Services held by "Melati" Center must be published so that the public knows that the Ministry of Social Affairs is PRESENT to address social problems faced by the community.
""Melati" Center has young human resources who have the potential to build the Center's significant name, so show that ability," said Yani.
On the third and fourth days, Eko Saputra as a computer administrator from the Social Welfare Data and Information Center (Pusdatin) of the Ministry of Social Affairs was the keynote speaker for the closing of the activity. During the last 2 days, the activity participants were given the knowledge to manage the website. "Melati" Center's website is a publication medium for "Melati" Center's activities and service products. In the future, all "Melati" Center media will be optimized for their management to make news about "Melati" Center activities more accurate.
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