Social Affairs Minister Risma Assists Beneficiaries Transform Product Packaging

The collaboration between the Indonesian Ministry of Social Affairs and Tata Rupa Nusantara in an effort to develop the businesses of beneficiaries of the Indonesian Economic Heroes (PENA) program, especially in terms of beautifying product packaging, has seen results.

Minister of Social Affairs Risma carried out this collaboration, to strengthen the promotion of their MSME products to make them more attractive and expand market reach. "We started a month ago to help their products enter a wider market and be more advanced," said the Minister of Social Affairs in Jakarta, on Tuesday (29/8).

In order to reach a wider market and increase product sales value, attractive branding and packaging are needed. Therefore, as a first step, there are 10 MSME products owned by the beneficiaries in Jakarta whose packaging has been transformed through collaboration with the independent graphic design organization Tata Rupa Nusantara. "Thank God, we were helped by three studios and friends who helped design the brand and process the packaging," said Risma.