The Concept of Public Relations Realizes Center as the Center of Excellence

  • The Concept of Public Relations Realizes Center as the Center of Excellence
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Writer :
OHH Ditjen Rehsos
Editor :
Intan Qonita N
Translator :
Intan Qonita N

JAKARTA (October 2, 2019) - Director General of Social Rehabilitation of the Indonesian Ministry of Social Affairs, Edi Suharto, said that there are three types of Public Relations Objectives, namely Informational Objectives, Persuasive Objectives, and Behavioral Objectives. This is a public relations concept so that the public is assured that every Ministry of Social Affairs program is always according to the rules and right on target.

Public relations activities are joint tasks including the Head of Technical Services Unit (UPT) in this case the Head of the Center for Social Rehabilitation. "The head of the UPT must be able to write better news, not just publish his program but must be able to write further in the future. Must be able to become part of the Ministry of Social Affairs that is superior and most popular," he said.

Edi Suharto said that many things could be published. Can be started from the publication of social rehabilitation programs. This can realize UPT's big dreams.

"Balai's big dream is to become a Center of Excellence in terms of Advance Social Rehabilitation, Social Recources (Social Resources), and Social Services (Social Services)," concluded Edi Suharto as the Resource Person for the Synchronization and Optimization Role of the Public Relations Unit of the UPT Ministry of the Ministry RI Social.

The activity with the theme "Towards the Ministry of Social Excellence and the Most Popular" was attended by 80 participants consisting of the Head of Central Office / Balai / Loka (UPT) and central employees of the Indonesian Ministry of Social Affairs. The activity took place from 1-3 October 2019 at the Swiss Bell Hotel, Jakarta.

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